Brand integration practices in mergers and acquisitions
| Title: | Brand integration practices in mergers and acquisitions |
| Authors: | Vu, Anh Dung Phung, Xuan Nha Pham, Duc Thuan |
| Keywords: | Chuyên san Kinh tế và Kinh doanh;Tạp chí Khoa học ĐHQGHN |
| Issue Date: | 2009 |
| Publisher: | ĐHKT |
| Abstract: | This Scientific paper aims to capture and systematize practices which have been proven good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind the integration of brands in various mergers and acquisitions... |
| URI: | http://repository.vnu.edu.vn/handle/VNU_123/14081 |
| Appears in Collections: | Bài đăng tạp chí (LIC) |
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