Brand integration practices in mergers and acquisitions

Title: Brand integration practices in mergers and acquisitions
Authors: Vu, Anh Dung
Phung, Xuan Nha
Pham, Duc Thuan
Keywords: Chuyên san Kinh tế và Kinh doanh;Tạp chí Khoa học ĐHQGHN
Issue Date: 2009
Publisher: ĐHKT
Abstract: This Scientific paper aims to capture and systematize practices which have been proven good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind the integration of brands in various mergers and acquisitions...
URI: http://repository.vnu.edu.vn/handle/VNU_123/14081
Appears in Collections:Bài đăng tạp chí (LIC)

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